Vitali Gelwich

Vitali Gelwich is a fashion photographer and artist based between Paris and Berlin. Primarily known for his fashion photography, he crafts relentless, artistic narratives that push boundaries while drawing viewers into a world where subtle provocation meets innate experimentation. His work captures soft yet striking moments, drawing upon his East European roots in collaborations for high-fashion brands like Loewe, Cartier, Yves Saint Laurent, Ami, and Skims. In Gelwich’s world, chaos becomes a new norm, perfection meets the unconventional, and beauty is constantly redefined.

An archivist at heart, Gelwich maintains an extensive online and private archive, overflowing with images that reframe and reinterpret familiar objects and subjects, ultimately shaping a visual language that reflects shared human experience.

By embracing imperfection, he creates a historical footprint of humanity and his own humanity.